When Jun Jie reached out, he was days into opening his new salon. He had a philosophy he had been building his entire career around: starting in architecture school, moving through years of precision work, and landing somewhere that felt more like sculpture than service.

He wanted a film that could hold all of that. Not a promo. Not a highlight reel. Something that actually showed how he sees the world, and tells the organically structured story he wanted to tell.

The more we talked, the more a throughline emerged: the 10,000 hours principle. The idea that mastery isn't about talent, rather, it's about repetition until a perfectly straight line becomes second nature. We built the whole film around that with his voice, his hands, his eye for geometry and proportion. The architecture background wasn't a detour; it was where it all started.

Ten Thousand Lines went on to become a finalist at the Hairbrained Video Awards 2025 in the Precision Hair Cutting category, in its first week of existence, right alongside the salon itself.